Marketing Web Developer Job Description In 2023

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As technology continues to advance, businesses are increasingly relying on their online presence to reach customers. This has led to a growing demand for marketing web developers, who play a crucial role in creating and maintaining websites that effectively promote products and services. In this article, we’ll explore the job description of a marketing web developer in 2023.

Job Responsibilities

A marketing web developer is responsible for creating and maintaining a company’s website. This includes designing web pages, coding, and testing the site’s functionality. They must also ensure that the website is optimized for search engines and user-friendly. In addition to website development, marketing web developers may also be responsible for creating and managing online advertising campaigns.

Skills Required

To be successful as a marketing web developer, there are several skills that are necessary. These include proficiency in programming languages such as HTML, CSS, and JavaScript. They must also have experience with web development tools and platforms, such as WordPress, Drupal, and Shopify. Additionally, marketing web developers must have strong communication skills and be able to work collaboratively with other members of the marketing team.

Education and Training

Most marketing web developers have at least a bachelor’s degree in computer science, web development, or a related field. In addition to formal education, many marketing web developers also have experience working in related fields, such as graphic design or user experience design. Ongoing training is also required to stay up-to-date with the latest web development technologies and trends.

Working Environment

Marketing web developers typically work in an office environment, although remote work is becoming increasingly common. They may work for a variety of organizations, including businesses, non-profits, and government agencies. Marketing web developers typically work full-time, although overtime may be required during busy periods.

Salary and Job Outlook

According to the Bureau of Labor Statistics, the median annual salary for web developers was $77,200 in 2020. The job outlook for marketing web developers is positive, with employment expected to grow by 8% from 2020-2030.


In conclusion, marketing web developers play a critical role in helping businesses to effectively promote their products and services online. They must possess a variety of technical and soft skills, as well as ongoing training to stay up-to-date with the latest technologies. With a positive job outlook and a competitive salary, a career as a marketing web developer is an attractive option for anyone interested in the field of web development.